Case Studies

What outcomes should you expect regarding content marketing?

NW Aerospace News Magazine
-Articles for the publication, as assigned by the publisher (interviewing, writing, editing, courtesy review)

-Newsletters to promote the magazine and advertisers

-Social media channels managed: Facebook, LinkedIn, Twitter

Dramatic improvement of newsletter opens, established and maintained consistent social posts in three channels each week, growing audience, improving sales prospects and advertising.

Erickson, Inc. 
Blog posts on a variety of industry topics (research, interviewing, writing, editing, posting in WordPress)

-Newsletter support and writing

-Press release writing • Website content

-Case studies

Generated new blog from scratch, improved SEO, built awareness for business, wrote marketing copy for trade shows, media outreach and exposure. 

I-90 Aerospace Corridor Conference & Expo 
-Serving as marketing manager

-Managing schedule and writing newsletter content

-Advising on website content updates

-Print marketing content management

-Social media posts

-Media outreach and press releases

Sold out audience two years in a row through marketing efforts. Brand awareness building, improved expo attendees.