What is content marketing?
Content marketing is the practice of developing content for your customers and prospects.
It is a method of business building using content that educates and provides information about your business and services.
It helps you to convert prospects to customers while engaging with them long-term.
Content Marketing for Industry
Expertise in writing about Manufacturing, Aerospace, Space, Rotorcraft
Welcome to Ferrero Agency, Content Marketing
Hi, I'm Jennifer Ferrero
I'm a content marketer.
I write and edit feature stories, blog posts, newsletters, social posts, website copy, press releases, advertising copy, scripts, and much more. If you need writing for a business application, I can help.
-BA Communications, Boise State University
-Nationally Accredited in Public Relations (APR)
-Distinguished Toastmaster (DTM)
-Professional B-to-B writer for 25+ years
-Proficient in WordPress, Constant Contact, HubSpot, MailChimp, and other publishing software
What is the ROI of content marketing?
• Improved SEO on your website
• Improved awareness of your business, services, and how to contact you
• Engagement with your webinars, events, and podcasts
• Demonstrated industry expertise
• Proof of concept to your prospects
How does content marketing look?
• Homepage content that is directed to your targets
• Current blog posts on a variety of industry topics
• Current media and news section of the website, including re-posting of earned media
• A monthly newsletter segmented into different audience groups and your goals with them
• Press releases that announce your new products and services to the media