What is content marketing?

Content marketing is the practice of developing content for your customers and prospects.

It is a method of business building using content that educates and provides information about your business and services.

It helps you to convert prospects to customers while engaging with them long-term. 

Content Marketing for Industry

Expertise in writing about Manufacturing, Aerospace, Space, Rotorcraft

Welcome to Ferrero Agency, Content Marketing

Hi, I'm Jennifer Ferrero

I'm a content marketer.

I write and edit feature stories, blog posts, newsletters, social posts, website copy, press releases, advertising copy, scripts, and much more. If you need writing for a business application, I can help. 

-BA Communications, Boise State University
-Nationally Accredited in Public Relations (APR)
-Distinguished Toastmaster (DTM) 
-Professional B-to-B writer for 25+ years 
-Proficient in WordPress, Constant Contact, HubSpot, MailChimp, and other publishing software

Where would I find examples of content marketing?

• In website copy
• In a website blog
• In a company newsletter
• On the company’s social media channels
• In company videos
• In a company news section
• In earned media • In trade show materials
• In trade publications

Read more

What is the ROI of content marketing?

• Improved SEO on your website
• Improved awareness of your business, services, and how to contact you
• Engagement with your webinars, events, and podcasts
• Demonstrated industry expertise
• Proof of concept to your prospects

How does content marketing look?

 • Homepage content that is directed to your targets
• Current blog posts on a variety of industry topics
• Current media and news section of the website, including re-posting of earned media
• A monthly newsletter segmented into different audience groups and your goals with them
• Press releases that announce your new products and services to the media


Sign up for my quarterly newsletter for tips, case studies, and aerospace/manufacturing industry updates. 


Thank you for subscribing to our newsletter.